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SEO Blunders That Could Ruin Your Business

Getting your website search engine – optimized comes with the ultimate goal of acquiring better attention in search engines’ results pages. But if you feel that you are only getting mediocre results, then you might be committing some deadly SEO blunders which could kill your online business in the long run. Here are some of them:

Optimizing wrong keywords

If you are using keywords which are too generic, you may find it rather difficult to optimize them for your website. Why is this? Generic means you are using the same keywords as your competitors are, so what are the chances of you getting ahead? Slim. To come up with lesser competition and effective keywords, do your research first. Remember that they must not only be specific, they must also be relevant to your content.

Irrelevant tagging of key phrases for pages

Webmasters often commit this mistake. Title tags are what you call the words you can find on your browser’s top left corner, and works like a book’s title. It is meant to tell a website viewer what the website’s theme really is. However, many webmasters simply put their company name in their title tags, so there really isn’t any info about what the website is about. A search engine will find it difficult to give your better rankings if your title tag does not show specific keywords that relate to your website’s theme. Aside from your company name, include specific keyphrases and words relating to what your website actually does.

Poorly written or duplicate content

Search engine optimization includes not only the title but more importantly, the content, where specific keywords and phrases are scattered logically. Using duplicate content that appears on other sites may mean lower rank in search engine rankings. Also ensure that you post fresh content on regular basis to gain a competitive edge. Give your website a quick review and see how it’s doing in terms of search engine rankings. Study how you’ve used keywords and look into how your competitors use keywords. Then, create fresh content, or simply update content on you website for better visibility.

Using  Spammy Techniques

Some of the techniques you use for SEO could be outdated and considered spam by search engines. Make sure to review the search engine webmaster guidelines on their websites for some advice here. For example having too much keyword or repeating same keyword many times on your page could be considered spam. Also, having too many links from unrelated websites or low quality sites may also be bad as this may confuse the search engines in trying to categorize your website topic.

There are just too many other factors that cannot be listed in detail in this article. It is best that you use an SEO firm to get advice or have them do the work for you.