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Google undertaking major algorithm enhancements

Google is in the midst of a major change in their search algorithm, all in the name of better user experience. A recent incident involving an online store customer and owner sparked Google’s move to extend a harsher penalty on unscrupulous online retailers. The victim of said incident, Clarabelle Rodriguez, fell prey to a site name DecorMyEyes.com. Rodriguez was maligned by the site’s owner, Vitaly Borker, after a heated argument over a credit card transaction. The victim reportedly received much to her dismay a counterfeit product from the said online seller.

Google made the move after Borker commented on enjoying all the negative publicity. The website owner says that despite all consumer advocacies that were targeting his website, it nevertheless ‘returned’ increased search ranking on Google. Search engine gurus, meanwhile, say that Borker did not actually reap any benefit out of all the bad light. Users were posting “no-follow” attributes to backlinks and thus did not equate to driven traffic. Still, Google wanted to give users a sense of good online ethics to their name, and thus decided to tweak their massive algorithm in favor of Rodriguez and other similar victims of e-retail fraud.

The solution involves a way to detect retailer names in Times articles and thereby accordingly adjust for rankings. The whole enhancement proved to serve its purpose by improvements in user experience across their loyal users. Amidst all backlash of innocent e-retailers bearing the brunt of the new algorithmic solution, Google remains steadfast in keeping their ingredients and recipes secret from the prying minds of black hat optimization specialists.

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How Google Scribe affects Search Engine Optimization

With Google being considered the most important search engine for a long time now, understanding the art and science behind search engine optimization has become imperative if you want your website to be at the top of the list whenever someone searches for a keyword that is related to your site.

But not even one SEO expert can consider themselves truly so in the field of Search Engine Optimization. And even as people continue to decipher the most important aspects of SEO, each of the tools such as Personalized Search that Google has released in Experiment Labs has been giving us a different take on the algorithm that goes into understanding how the Google search engine works.

One of the latest tools that Google has released recently in the Experiment Labs is the Google Scribe, which takes a page out of the much-raved about Scribe SEO software that works across several platforms. But not necessarily in the same way!

Google Scribe actually is a text suggestion tool that uses words from your previous phrases to guess what you want to type next, and these according to Google, are correct or most popular phrases to be used.

And of course, in being able to use the most popular phrases if it is suitable, one should be able to increase their keyword placement in an article apart from giving you possible suggestions for words that you might be stuck with, especially if you are a writer.

And while the focus of this software switches from keyword density to how search engines view keywords from the aspects of semantics, relevancy and context, there’s no doubt that the use of Google Scribe can turn out to be an important tool in the business of Search Engine Optimization.

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The importance of Page Rank