Keyword Research

Importance of keywords in promoting a website

The success of your internet marketing strategy will depend greatly on the use of keywords. People use keywords when searching for information and will look at a website only when they see the keyword. Therefore in order to increase traffic to your website what must you consider when using keywords?

Do research to find suitable keywords for your website; you can use Google Keyword Tool for this, and then determine the level of competition and average number of searches for a keyword. Depending on this decide on the keywords you want to target. Use specific keywords to receive more targeted traffic to your site.

To accurately describe your website use multiple keywords and use them throughout the content of the web page, articles or blog posts. Use them on headings, on the page title and domain name.

Use keywords on your advertisements for your website as people will look at adverts with the keywords and will give the potential customers an idea of what you are selling.

Monitor the number of visitors to the website by using a tool like Google Analytics and see what keywords they use. Change the keywords if they are not bringing in sufficient traffic.

Why Long Tail Keywords Will Work For Your Website

Article Provided by Pierre Zarokian of Submit Express
Ever wondered why the simple keywords that you use to optimize content for your website have never brought about the results that you have hoped for. The truth is that many people look for these general keywords and several of your competitors would have used these keywords as well.

So what do you do if you want more traffic to your site?

The answer lies in the term “long tail keywords”.  These are specific phrases that people look for.  If you offer a product that is close to the phrase keyword, then you can be sure that the people who visit your site will certainly be interested in what you offer.

But how do you find these specific keywords?

First, put yourself in the user’s shoes. Let us say that you are looking for a product or service.  The first thing that you will do is conduct a Google search by typing in a string of four or five words that are related to a specific product or service.

Since people do this very often with Google, you can be sure that you will be able to find the keywords that are most related to your product by using SEO paid software that will help you find the most common searches.

Another great way to find keywords related to your product is to ask people what they would search for in Google if they wanted to know something about your product.  In doing a bit of research on the concept of SEO, you will definitely find better results the next time around in using these long tail keywords.

We recommend using this free keyword research tool by Submit Express, which will provide you some good keyword suggestions as well keyword traffic data.