Tips to work with Google Caffeine Algorithm

Google has a upgraded its search engine with a new algorithm called Google Caffeine. This algorithm will improve the accuracy, load speed, search range and index size of the search engine. Web developers must take advantage of these new features or else all their SEO efforts will be in vain.

· Expand your site – Create lots of pages but ensure that you fill it with quality content. This will contribute vastly to your page rank.

· Implement a blog – One of Caffeine’s priorities is to find fresh and relevant content. Add a blog to your site and make sure that you constantly add articles to the blog. The more you write the more visibility you will get. Consistency is key here because indexing takes place much faster than before.

· Get into Social Networking – Twitter is real time, as you know, and this is especially useful when it comes to Caffeine. Since indexing takes place faster, plug links to your blog and website here so that it shows up on the index better. The same goes for Facebook, MySpace and all the other Social Network sites. Everything will be indexed, so make sure you show up in all of those sites.

· Increase your changes – Updating more has huge benefits now. The update visibility lag has been cut down from a massive three weeks to just one day. This means that you can measure your performance and figure out the impact that the changes have had on your site quicker.

SEO Blunders That Could Ruin Your Business

Getting your website search engine – optimized comes with the ultimate goal of acquiring better attention in search engines’ results pages. But if you feel that you are only getting mediocre results, then you might be committing some deadly SEO blunders which could kill your online business in the long run. Here are some of them:

Optimizing wrong keywords

If you are using keywords which are too generic, you may find it rather difficult to optimize them for your website. Why is this? Generic means you are using the same keywords as your competitors are, so what are the chances of you getting ahead? Slim. To come up with lesser competition and effective keywords, do your research first. Remember that they must not only be specific, they must also be relevant to your content.

Irrelevant tagging of key phrases for pages

Webmasters often commit this mistake. Title tags are what you call the words you can find on your browser’s top left corner, and works like a book’s title. It is meant to tell a website viewer what the website’s theme really is. However, many webmasters simply put their company name in their title tags, so there really isn’t any info about what the website is about. A search engine will find it difficult to give your better rankings if your title tag does not show specific keywords that relate to your website’s theme. Aside from your company name, include specific keyphrases and words relating to what your website actually does.

Poorly written or duplicate content

Search engine optimization includes not only the title but more importantly, the content, where specific keywords and phrases are scattered logically. Using duplicate content that appears on other sites may mean lower rank in search engine rankings. Also ensure that you post fresh content on regular basis to gain a competitive edge. Give your website a quick review and see how it’s doing in terms of search engine rankings. Study how you’ve used keywords and look into how your competitors use keywords. Then, create fresh content, or simply update content on you website for better visibility.

Using  Spammy Techniques

Some of the techniques you use for SEO could be outdated and considered spam by search engines. Make sure to review the search engine webmaster guidelines on their websites for some advice here. For example having too much keyword or repeating same keyword many times on your page could be considered spam. Also, having too many links from unrelated websites or low quality sites may also be bad as this may confuse the search engines in trying to categorize your website topic.

There are just too many other factors that cannot be listed in detail in this article. It is best that you use an SEO firm to get advice or have them do the work for you.

Some SEO Myths

No one can tell you the exact formulate to make SEO work perfectly. It is a constantly evolving subject and as a result it has spawned quite a few myths. Here are some of them.

1. Keyword density – It was true that at one point keyword density mattered a lot. Keyword density basically meant that you had to have a certain ratio of key words to the amount of words on the webpage. But now none of the big search engines place much weight on this factor so you are free to write in any style that you wish.

2. Submit it everywhere – People used to believe that their URL had to be submitted to every single search engine there was. In fact there were and there still are some services that offer to do this for you. In reality, there are only three search engine you need to care about – Google, Yahoo and Bing. These three have the most market share and are the most sought after.

3. Page rank is god – It is not. While page rank plays an important role, it is not the be all and end all of all things SEO. There are many other factors that go into bringing your page to the top of a search result. Work on those and do not worry about getting big PR in the short term.

4. Meta tags – Although they help a little bit, they do not do the magical thing that they are supposed to, which is push you straight to the top. Use the meta tag wisely and lower your expectations.

5. SEO needs to done only once – If you believe this, you might as well quit the business. SEO is a constant operation that needs to be performed on your site. Do not do it once and sit back and wait, you will have wasted your time.