With the wave of digital technology came the introduction of digital marketing. By use of cell phones, tablets, computers and even game consoles, a digital marketing agency has the ability to reach their target audience. One of the primary aspects behind digital marketing is the ability to create effortless user experiences. Moreover, by eliminating the […]
Backlinks is one of the top search engine optimization (SEO) technique that can increase traffic to your Web site and ranking. They are not only highly valued they also becomes the incoming hyperlinks from one page to another. Backlinks are also one way to give the visitor more useful information. They can help you to […]
In order to grab attention from a search engine such as Google, content needs to be updated constantly. This is where many businesses having difficulties. Some seek help from search engine optimization (SEO) providers and they do require payments. Those who are willing to spend some time on the Internet and do it there are […]
Many think creating a Web site for their business is enough to make a presence on the Web. Yes it is, but it will not help your business that much if you stop at that. There’s lot more to do to get the benefits of going on the Web. From active management to providing new […]
Those who are in the search engine optimization (SEO) field often hear from their clients and prospects a question often seems very familiar. Everyone wants to know how long it takes to get first page appearance on Google search. If your Web site is brand new, it might take more than 12 months for Google […]
Pubcon , which takes place during October 5-8th in Las Vegas, is the largest gathering of search marketing professionals in North America. Its speakers represent some of the biggest brands and names in marketing, including names like Disney and Guy Kawasaki. On the subject of reputation management, veteran search marketing professional and CEO of Reputation Stars and Submit Express , Pierre Zarokian will cover how to handle negative reviews on Yelp. Yelp has become the first point of contact many consumers use when they search for local businesses. While unethical, it’s not uncommon for one business to practice negative SEO in the form of leaving poor reviews on a competitor’s website. While Yelp has done some work cracking down on this behavior, it’s also been revealed that Yelp has some unflattering practices with regards to selling ads. Those who refuse to pay say negative reviews begin to appear, sometimes in greater numbers than before.
Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on Yelp and just ask everyone to leave them negative reviews in return for food discounts. When Yelp was first conceived, the idea was to find local hot spots based on the tastes of your friends. Yelp’s founders had hoped they could create a network of reviews that would help to source such lists. The Yelp of yesterday doesn’t face the same problems that the massive network of today faces. Transparency Problems Yelp is the winner of a recent appeals case that gives the company rights to order reviews posted on its page as it pleases. Yelp has argued that it requires this right in order to perform its basic service, namely to offer trustworthy reviews. It argues that the star rating system benefits restaurants, which see a significantly larger bump in revenue for each star increase in ratings. The conflict of interest appears when Yelp sales people try to sell businesses higher visibility an more customers through advertising. This creates a transparency problem for the company
Yelp’s FAQ page explicitly states that a user is unable to pay the company in order to preserve a pristine reputation. Why then is the FTC revealing 2,000 complaints that allege the company has been trying to sell exactly that idea? Yelp may say they separate the content and revenue side of the business, but they aren’t clear on what that means for businesses. Several sources from businesses who have spoken to Yelp’s sales team claim that Yelp has used their competitors to try and sell advertising space, threatening them with competition on their page if they refuse to pay. Meanwhile, consumers have privacy concerns as Yelp faces court battles over alleged falsified reviews.
The integrity of Yelp is about the only commodity the site has to attract repeat visits. The authenticity of the reviews posted there is important to consumers looking for new destinations for products and services. With a recent surge of fake and ineligible reviews hitting the site, CEO Jeremy Stoppleman has decided to speak authoritatively on steps Yelp has taken to stop these reviews from becoming commonplace. Yelp has begun issuing citations in the form of modal popups. These messages warn potential customers that the business they are viewing was caught faking reviews.
A new ruling from the Virginia Court of Appeals is forcing Yelp to reveal the names of seven anonymous users that left bad reviews of a carpet care business. The ruling looks at the legitimacy of online reviews that cannot be verified through traditional means. Yelp currently allows users full posting rights as anonymous, believing that everyone should have the right to express their opinions without identifying themselves personally. The courts, apparently, disagree. Drawing on a pre-existing statute, the Virginia court ruled that the reviews presented significant enough risk to the business that the owner was justified in requesting the user data. This case falls under well defined laws in the state of Virginia, but the rest of the US is still reeling from the verdict. Will this ruling forever jeopardize a user’s right to post a negative review of a business anonymously